Session Training
Sweat Collectively
Details
A dynamic and elevated visual identity system crafted to position Session at the forefront of contemporary fitness culture. This design-led approach builds a cohesive brand experience across print, digital, and spatial applications — blending bold typography, purposeful color, and intuitive layout systems.
Services
Brand Identity
Motion
Year
2024
Every element is thoughtfully considered to reflect Session’s core values of inclusivity, performance, and community, creating a seamless journey that feels both powerful and personal. The result is a brand that not only moves with intention but inspires movement in others.
At its core, the system is built for flexibility — allowing the brand to scale effortlessly across locations, campaigns, and class formats while maintaining a distinct and recognizable voice. Modular layouts, a refined color palette, and expressive typography work together to create rhythm and movement within the design, echoing the energy found in every Session workout.
From in-studio signage to digital touchpoints, the identity creates a sense of place and purpose, reinforcing Session as more than a gym — it’s a space to grow.
Credits
Creative Direction
Jimmy Muldoon
Motion Design
Jimmy Muldoon
Design
Jimmy Muldoon
