Morso
Unforgettable Food Experiences
Details
Morso is more than just a culinary experience—it’s a space for connection.
A refined and intentional brand identity system designed to position Morso as a curator of elevated, intimate culinary experiences. Grounded in the philosophy of gather and savor, the visual language seamlessly blends artisanal charm with modern sophistication—capturing the essence of shared meals, handpicked ingredients, and heartfelt connection.
This design-forward approach articulates Morso’s role not just as a provider of bespoke dining, but as a host of meaningful moments, where food, wine, and community come together effortlessly.
Services
Brand Identity
Art Direction
Year
2020
Rooted in the belief that the best meals are the ones shared, Morso creates moments that bring people together, from slow dinners to lively gatherings.
At the heart of the identity is a tactile, human quality—rooted in the textures of hand-kneaded dough, the organic beauty of fresh-picked greens, and the warmth of wine shared among friends. Typography and layout choices are intentionally understated, allowing the richness of Morso’s culinary storytelling to take center stage. A muted, earthy palette paired with elegant detailing brings a sense of intimacy and approachability to every brand touchpoint—from digital to physical experience.
This cohesive system not only elevates Morso’s presence in the market, but invites guests into a world where tradition is made simple, and every gathering feels personal. Through thoughtful design and brand strategy, Morso becomes more than a name—it becomes a feeling: of comfort, of connection, and of savoring life’s most beautiful, bite-sized moments.
Credits
Creative Direction
Jimmy Muldoon
Design & Motion Design
Jimmy Muldoon
Photography
Tim Seguin