Take The Bridge
A Decade On The Move
Details
A high-impact visual identity and campaign rollout marking 10 years of Take The Bridge. Designed to channel the raw energy of underground racing and position the brand for an ambitious new chapter.
Services
Campaign Idenity
Apparel Design
Year
2025
Take The Bridge came to us with a clear vision: celebrate 10 years of racing while re-energizing the brand for the decade ahead. Known for its underground grit and city-splitting energy, TTB needed a system that could honor its roots and evolve with its growing global community.
Partner Studio was tasked with building a visual identity and campaign system that felt both raw and refined. The result is a high-impact brand experience that captures the movement, chaos, and spirit of street racing, positioning TTB as a cultural force in the world of unsanctioned sport.
Take The Bridge Reel by Andrew Shelley
At Take The Bridge, every race is fueled by a deep connection to community, movement, and place. Over the past decade, TTB has evolved into more than just a race, it’s become a global signal for raw, unsanctioned running culture. The TTB10 campaign was designed to honor that journey while pushing the brand forward, creating a system that celebrates the runners, the cities, and the chaos that make it unforgettable.
Credits
Creative Direction
Jimmy Muldoon
Photographers
Justin Sorensen
Dave Hashim
Adam Barcan
Kristina Williamson
Abby Miller
Luke O'Shea
Videographer
Andrew Shelley Hype Reel
Reel Features
Saucony
Carissa Galloway
Matthew Luke Meyer
Ian Gonzalez
Cadence
Andrew Shelley
Take The Bridge Live
Design
Jimmy Muldoon
