Homeless Grapes



  • Label Design
  • Art Direction
  • Animations
  • Box Design
  • Marketing Collateral

The Homeless Grape project started in 2015 when a call went out on social media from McLaren Vale’s winemaker Jock Harvey. He was offering 3 tons of beautiful Shiraz grapes to anyone who was willing to make a donation to Hutt St Centre, a charity that focuses on transforming the lives of Adelaide’s homeless.

This label was created to celebrate how humanity comes together in times of need to help each other. The connected patterns recreate the terrain of the McLaren Vale region in South Australia where the grapes were picked and produced.

HGP Posters
HGP Instagram

Donate here:
Hutt Street Centre



Homeless Grapes Project