Brooklyn Walks with my Lecia: Creative Rituals That Keep Me Grounded

There’s something comforting about walking the same streets over and over. Even in repetition, Brooklyn never looks the same twice. One morning it’s long shadows and storefront reflections. The next, it’s sidewalk chalk or a hand-drawn sign taped to a lamp post with handwriting so good it makes me stop in my tracks.

Sometimes I capture the moment. Sometimes I don’t—especially when the rush of the day starts creeping in. But the camera helps me slow down. I’ll find myself paused on a street corner, waiting for a fire truck to back into the station, or watching a group of skaters catch their breath before another go at the ledge.

Most of the time, there’s no plan. I just walk and wait for my eye to land on something I haven’t seen before.
It’s like that Death Cab for Cutie lyric:

“And if you feel just like a tourist
in the city you were born, then it’s time to go.”

Only for me, it’s a reminder to look like a tourist—to stay curious, even in familiar places.

Over time, I’ve stopped seeing these walks as breaks from work. They are the work. They reset my attention. They remind me that good design starts with noticing—slowing down, staying open, and letting the city show you something new.

Our Process: Crafting Legacies, One Layer at a Time

Our process is a meticulously designed odyssey that transforms visions into tangible realities, embodying the brand’s ethos at every touchpoint. This journey is comprised of four pivotal phases:

• Insight Gathering: Here, we lay the foundations by immersing ourselves in a comprehensive exploration of our client’s universe. Through this deep dive, we uncover the core truths that will inform our creative strategy.
  
  

• Strategic Alchemy: Armed with insights, we forge our creative strategy, a blueprint that guides our creative exploration. This strategy serves as our North Star, ensuring that every creative decision is purpose-driven and aligned with the brand’s objectives.
  
  

• Creative Exploration: With strategy as our backbone, we embark on the creative phase, where ideas are nurtured, tested, and refined. This is where the magic happens, where concepts and designs are brought to life with meticulous care and boundless creativity.
  
  

• Execution and Evolution: The launch of a project marks the beginning of its true journey. We closely monitor its impact, ready to evolve and adapt. This phase is a testament to our commitment to enduring success, ensuring that the work not only resonates at launch but continues to thrive.

In Conclusion: A Commitment to Impactful Creation

As we navigate the complexities and opportunities of the digital age, our mission remains unwavering: to create not just with skill, but with soul; not just to communicate, but to connect. We are custodians of our clients' dreams, collaborators in their journey, and champions of their impact. Through our work, we seek not only to leave a mark on the market but to imprint on the very fabric of society, crafting experiences that resonate, inspire, and endure.

Welcome to In-House, where every pixel, every word, and every interaction is a step towards building a more connected, inspired world.